Business Story Development, Distribution and Social Sharing
Stories for use in sales pitches
Successful sales people tend to use business stories frequently to back up sales claims. Customers may struggle to remember sales information and data, but they will very often be able to remember a story which resonates with them.
Stories for use in presentations
Using a business story can be a great alternative to the traditional power-point slide deck featuring bullet points and data. If you want people to remember your key message, thing about telling a good relevant true story.
Stories for leadership
If you are looking to inspire your team, then business stories can be far more effective than simply providing data and information. Stories appeal to the emotions and are more memorable than data. If you are looking to drive change and influence culture, think about telling a story!