Podcasts for sales messages
Sales messages can be communicated very effectively through a podcast. Also because podcasts are digital, they can be easily shared to and between members of the buying team as they make a decision to buy your products and services.
Podcasts for your business story
Potential customers like to know about your business and how you have reached the point you are at now. Your business story is unique and a podcast can be a really effective way of sharing your journey.
Podcasts for leadership
Leadership is about vision and everyone working together to reach the same desired goals. A podcast can help to communicate to everyone "what success looks like". If you are working on projects such as culture development for example, a podcast maybe what you are looking for.