Playbooks
A playbook you will probably have heard of (if you follow football)
So you are a coach for a football team (soccer for our American friends). What do you tell your team to do when you are leading 1-0 with just a few moments of the game left to play?
“Take the ball as far away from our goal as possible. That means in the opposition half and keep it there, preferably in the corner area, right next to the flag. Whatever you do don’t give the ball away easily and don’t try and cross it just in case we lose possession and they break away and score.”
That’s a play. Write it down in a document and it becomes a playbook.
Playbooks help you to get everyone on the same page
Well written playbooks make things clear so they are a great tool when you need to explain things clearly and concisely which is what our Articulate Strategy Well range of services aims to achieve.
Bespoke playbooks
Hargreaves Marketing Services Blackburn produce bespoke playbooks that help you to align your strategies, build capabilities and develop people. Our playbooks can follow certain themes such as ‘growth’ or can be more functional led,for example, marketing and sales. However, no two playbooks are the same. We spend time with you to understand your requirements and then use our experience and vast resources to create one or more playbooks that will guide and support your people by giving them the clear direction and information that they need to get sales and marketing jobs done.