Articulate Strategy Well with Adrian Hargreaves
Combined Communication and Strategy Programs
Address Problems, Drive Projects and Close Bigger Deals Faster
Hargreaves Marketing is for business owners who reject the time consuming, high fixed costs, operational/leader exclusive focus, and lack of privacy of some business support organisations and instead need a more dynamic, flexible cost, communications-focused, confidential and more people inclusive approach to sustainable business growth.
Flexible – control how much you spend
We don’t do fixed monthly retainers or annual membership fees. Instead you pay as you go within an agreed budget. Start, pause, stop, and re-start when you like.
Constraints – less is more
We do not offer or arrange networking meetings, group training, speakers, events, or services involving mixing people from different companies. Nor do we recommend or refer other people, companies or organisations.
Instead, as a truly independent small family company we just focus on what we do best which is working with each client individually by providing a high quality range of bespoke and confidential specialist services at reasonable prices that have the potential to make a huge positive difference to both your company and your people.
Confidential – reduce your risk
If you have concerns about the risks of sharing your private and confidential business information with groups of people in networking and coaching clubs, then you will be pleased to know that your conversations with me are treated in the strictest confidence.
Communications – to help decision making, strategy and operations
We steer and guide you to ‘articulate strategy well’ which can then lead to improved capabilities and productivity in strategy, marketing, sales, and general business operations.
Dynamic – accelerate your strategic initiatives
Traditional strategy planning generated through regular monthly meetings often never gets executed because one meeting just leads to another with little or no output. An alternative approach is to have some real purpose and intensity. We help you to start with what you have, cut out unnecessary activities and spend, and then use a number of proven communication methods to work backwards, reverse engineering your strategy as you go.
Inclusive – include more people
With many coaching organisations the largest share of costs is spent on just one person – the leader. However for strategy to work sometimes many people need to be involved. Our approach shares the costs of investment in consultancy, coaching and specialist services across the leadership, management and the key people tasked with getting important work done.
Focus – on what matters
There are so many potential distractions that can waste your time and resources. Operational problems, shiny new things, meetings, events, catch ups, and endless introductions and ‘follow-up meetings’ with new people who ‘may be able to help one day’. Meanwhile important warnings and signs can go unnoticed, problems may get ignored or sidestepped. With a combined communication and strategy program in place you are more likely to avoid the distractions, stay on track, stick within budget, and get some impetus so you can move forward and achieve your goals.
Engage – with your key stakeholders
Hargreaves Marketing enables you to articulate strategy well, verbally, visually and in writing to address problems, drive projects and close deals faster.
- Experts in internal and external marketing presentations, sales presentations and strategy presentations to senior decision makers.
- We offer a unique and unrivalled range of services and resources to help you to prepare well for your important business presentations.
- Our inclusive methodology also helps you to develop the confidence and communication skills of your team so that you build lasting capabilities at both functional and company levels.
Integrate – your internal and external communications
An integrated approach to communications is essential. Improving both internal and external communications is often what separates the high quality and respected companies and organisations from the rest.
Close – the communication capability gap
Leaders need the right information presented to them in the right way so that they can make the right decisions to solve problems, drive projects and accept recommendations. By articulating insightful information clearly and concisely we make it easier for leaders who are short on time to understand what is being proposed, discuss it with others, and reach a decision.
A communications capability gap exists when there is no or insufficient training or support to help people when they need to prepare for and make important presentations to senior decision-makers inside or outside of the company. The consequences can include unnecessary stress for individuals, frustrated leaders and incorrect decision making.
Closing the communications capability gap starts with a benchmark assessment that establishes both a base line and through recommendations provide a clear way forward.
Initiate – learning and development
Are you responsible for improving communication at and between different levels both within your company and outside it?
Following an exploratory web meeting with me, you will be able to demonstrate to your leadership team how by being able to articulate strategy well, verbally, visually and in writing they can address problems, drive projects, and close deals better and faster.
Business case
1. Drive your strategic initiatives through improved communications.
2. Build communication capabilities at company, functional and people levels.
3. Develop individual people for senior roles where advanced communication skills are vital.
Budget considerations
1. Low cost entry point with trial packages.
2. Limit risk by only adding new projects when existing projects have been proven to work.
3. Reduce your cost per person by cascading new knowledge and skills across your business.
Next Step
Call me anytime during UK business hours to discuss.
Adrian Hargreaves, Managing Director, Hargreaves Marketing Ltd Mobile 07866795858 Office 01254246828
Links:
Take the quick self-assessment: Articulate Strategy Well Self-Assessment
Where and when to adopt Articulate Strategy Well: Applications |
Support: Products | Services | Specialist Tools | Consultancy | Coaching
Purpose: Articulate Strategy Well | Build Capabilities | Develop People
Method: Articulate Strategy Well | Verbally | Visually | in Writing |
Concepts:
Alignment | Strategy | Strategic |
Processes:
Types of strategy:
Business | Change Management | Business strategy | Business Unit strategy
Marketing: Marketing Strategy | Account-based Marketing | Agency Alignment | Brand Strategy | Business Models | Competitive Strategy | Competitor Strategy | Content Marketing | Customer Engagement | Demand Generation | Go to Market Strategy | Lead Generation | Market Research | Marketing Automation | Marketing Channel | Partnership Strategy | Pricing Strategy | Product Development | Public Relations | Social Media Strategy | Webinar Programme | Website Programme.