For a stronger and more resilient business
Build stakeholder value
Values & Value Propositions Help Build Strong Stakeholder Value
How well are you valued by your stakeholders?
I work to solve one critical problem…
When the true value you offer, is not appreciated by your customers, prospects, investors, employees, and other stakeholders.
Please allow me to explain what this means:
If you have worked hard to build your business, you want and need the people who matter to appreciate what you do for them.
Specifically, this means that they ‘appreciate the value’ they get from you. It also means that you ‘appreciate the value’ you get from them. It is a two-way thing.
The ‘people who matter’ to your business are your stakeholders, which for most businesses include your: employees, existing customers, prospective new customers, suppliers, investors, regulators, and others. If these people ‘don’t get’ what you do for them then you potentially can have a lot of problems. Customers may reduce and even stop their spending with you. Your best employees may become demotivated and leave. Suppliers may prefer to offer their best deals and support to your rivals. Your investors may lack confidence and withdraw their funding and other support. Regulators may challenge your processes.
When I talk about the need to be appreciated for your ‘true value,’ what I mean is first being aware of the value you actually deliver to and receive from each of these stakeholder groups, and then secondly finding ways to ensure that this value is communicated.
Reaching this point of mutual appreciation and respect doesn’t just happen. It requires a dedicated approach on an ongoing basis.
To get a better understanding of your…
A multi-stakeholder approach is required
Quite often ‘value propositions’ are produced with one goal in mind. To increase sales. So the aim of the value proposition is to give buyers (existing customers and new prospective customers) a compelling reason why they should buy from you.
Knowing where our company fits within the market and ensuring that we have products and services which have been developed with customers in mind is key.
Buyers are however just one stakeholder group and so just focusing on buyers is in my opinion, not enough.
We also need to appreciate the value of other groups including our:
To do all this well, we also need to have a strong understanding of both our strategies and our markets and where they are headed.
This is an interesting mix of a project which requires expertise, experience and a determined approach. Not all companies have these resources in-house. In such situations, I can make a difference.
…so that your true value is appreciated
Build a stronger and more resilient business
Strength and Resilience
You are a stronger business if you are:
- Retaining and growing a profitable customer base
- Attracting profitable new business
- Retaining and developing your best employees
- Attracting really good new candidates for jobs
- Building unique partnerships which benefit both parties
- Retaining and attracting new investment
- Able to choose alternative positive strategies
You are a more resilient business if you are able to:
- Get through the difficult times
- Approach the future with a positive new focus and determination
- Gain traction with your strategies and move forward
What this service is and is not…
This service is not about creating spin, ‘alternative facts’ or fudging figures.
It is about building engagement, credibility and trust with your stakeholders by identifying, developing and communicating mutual value.
If you want your business to be seen as a great place to work and a great business to do business with, then integrity is an essential cultural value.
Having a strong and clear set of values can deliver a huge competitive advantage
Developing, communicating and managing values within a company is not easy, however, for those few companies that manage to nail the process, the difference is absolutely incredible. Having experienced it myself albeit with only one company (out of several I was employed by), I can say that there is an almost tangible atmosphere of values-focused positivity which is clearly visible in the behaviours of people throughout the company and the clarity of its way of doing business.
If you want your organisation to be a great place to work and a great business to do business with, then the more you look into the topic of ‘values-driven culture,’ you may well come to the conclusion that investing in your business culture needs to be a key priority.