Consultancy

Consulting is the first of three major types of services offered by Hargreaves Marketing Ltd, the other two being marketing tools and coaching. Consultancy work and consulting conjures up different meanings to different people. It is probably fair to say that the work done by individual independent consultants is very different from that done by the large well-known consultancy firms. Rather than trying to cover everything that a larger organisation can do, independent consultants often go a different route, concentrating on one or more niche areas. This way we are able to build relevant knowledge, skills and capabilities around certain value propositions.

This has been the case of myself. Starting out in 2012 after 30 years in employment, Hargreaves Marketing covered a wide area of work including several things outside of the marketing scope including recruitment. Eleven years on and perhaps as you would expect, there is more focus on areas of strength.

Consultancy work now focuses on firstly, defining the real business, sales and marketing issues and problems and secondly identifying the various types of work required. This then leads on to the selection of tools required to get the work done and finally coaching support to help leaders, teams and individuals to actually get the work done.

Typical topic areas, problems and issues

Business, sales and marketing problems can be very wide ranging and often interconnected. ‘Joining the dots’ is often required. Here are a number of typical areas with links to more information.

Account-Based Marketing

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Agency Management

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Analysis

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Balanced Scorecard

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Benchmark

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Branding

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Business Models

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Buyers

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Competition

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Communications

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Content Marketing

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Demand Generation

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Go to Market

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Key Accounts

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Knowledge Management

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Lead Generation

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Marketing

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Marketing Operations

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Message

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People Development

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Performance

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Planning

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Presentations

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Process

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Product Marketing

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Project Management

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Recruitment

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Research

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Sales

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Sales Enablement

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Sales Operations

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Sales Playbooks

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Salespeople

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Strategic

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Strategy

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Suppliers

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Tools & Templates

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Value

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Values

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Voice of the Customer

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Webinars

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Win:Loss Analysis

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