30th January 2021

The sustainable way to build an in-house marketing function

The sustainable way to build an in-house marketing function   Defining in-house marketing If you are doing any marketing within your business, whether that is yourself […]
11th January 2021

Should we ever try to measure potential?

A quote attributed to Aristotle is “Give me a child until he is 7 and I will show you the man.” Now with the development of […]
8th January 2021

Accelerate your in-house marketing capabilities

Accelerate your in-house marketing capabilities Marketing can be your growth driver. Good marketing drives growth, so it is essential to make the most of your in-house […]
2nd November 2020

It’s all about your value being appreciated

Value must be ‘appreciated’ Buyers need to appreciate the value and be prepared to pay for it The keyword here is “value.” Very often in business, […]
10th October 2019

Big egos strangle strategy

All great films rely on great stories, and all great stories rely on conflict. Without challenges, there is no surprise or tension and therefore, no drama. […]
8th October 2019

Any business can develop a sustainability policy

Every business can develop a sustainability policy to reduce our impact on the environment. As a consultant and business owner, I find that I can directly […]
2nd October 2019

How critical is the role to your business strategy?

For many businesses, recruitment is recruitment. A job is just another job. It may be a more important job or a less well-paid job. However, the […]
20th September 2019

What is the source of your negative feelings about strategy?

It is human nature to avoid doing those tasks which we don’t enjoy. For some people, working on strategy is something to put off to another […]
18th September 2019

Leverage your data when communicating strategy

Experts in communicating strategy use data — lots of it. They can ‘talk about the numbers’ within a planned and dedicated performance section of an interview […]