21st March 2022
The easy way to keep your value proposition front-and-centre A value proposition promises the value you deliver to specific customer groups. However, as markets change, so […]
30th January 2021
The sustainable way to build an in-house marketing function Defining in-house marketing If you are doing any marketing within your business, whether that is yourself as […]
11th January 2021
Labelling people with a ‘potential’ grade makes no sense. People can change depending on their needs and desire to change A quote attributed to Aristotle is […]
8th January 2021
Accelerate your in-house marketing capabilities Good marketing drives growth, so it is essential to make the most of your in-house marketing function, whether that is one […]
2nd November 2020
The value must be ‘appreciated’ Buyers need to appreciate the value and be prepared to pay for it. The keyword here is “value.” Very often in […]
10th October 2019
All great films rely on great stories, and all great stories rely on conflict. Without challenges, there is no surprise or tension and therefore, no drama. […]
8th October 2019
Every business can develop a sustainability policy to reduce our impact on the environment. As a consultant and business owner, I find that I can directly […]
2nd October 2019
For many businesses, recruitment is recruitment. A job is just another job. It may be a more important job or a less well-paid job. However, the […]
20th September 2019
It is human nature to avoid doing those tasks which we don’t enjoy. For some people, working on strategy is something to put off to another […]