The sales enablement mini-webinar series One of the highlights for me this year has been producing the Sales Enablement Mini-Webinar Series. So far we have published nine episodes, covering a wide variety of topics and featuring experts in their fields. I thought now would be a good time to provide some context to the project. […]
Hargreaves Marketing partner Accent Technologies to exhibit at major annual sales and marketing conference in Las Vegas, May 2018
Hargreaves Marketing partner Accent Technologies, Inc. have announced that they are exhibiting at SiriusDecisions 2018 Summit as a gold sponsor. This prestigious event is one of the major business to business (b-to-b) sales and marketing conferences of the year. For further details please click the ‘read more’ link below. Read more
Webinar viewing time reduced from 1 hour to just 5 minutes
Hargreaves Marketing have launched a mini webinar service which slashes the time required by attendees to just 5 minutes. Managing Director Adrian Hargreaves said, “Traditional webinars take a lot of time to both produce and attend. We feel that whilst webinars are an excellent way of communicating key messages, many business people are ‘time short’ […]
The day after the webinar
Reflections, thoughts and plans for what’s next After the hard work to get ready for the webinar yesterday as a guest speaker and the debrief and survey results afterwards, there’s always a different feeling the day after an event like that. Sort of “that was fun, glad it went well, now I need to get […]
Ad-hoc to planned – Lead Generation Webinar
Frustrated with your marketing? Want more sales leads? Like to see more of a planned process? In busy companies, the emphasis is on getting things done, which is great of course, but for better marketing results it’s often better to be more planned than reactive. Devoting time to planning is easier said than done and […]
2018 – Starting my 6th year in business
I remember in 2012 when I was deciding between either remaining in employment or starting a business. It reminded me of preparing to take my driving test as a teenager. So much of the information to hand was negative. Driving tests were virtually impossible to pass, and most start-up businesses failed within the first few […]
How ‘lean just-in-time content’ can oil rusty sales pipelines
If you’re looking to improve your sales pipeline conversion rate then having the ability to serve the right marketing content to prospects and buyers at the time they need it, can pay huge dividends. Just-in-time is the well-known methodology aimed at reducing flow times in manufacturing in industries such as vehicle production. In simple […]
How losing vital ‘knowledge’ could kill your business
If you run a business of any size and you lose the key person who was the only one in your organization that held detailed knowledge and skills that was vitally important to you, then you may have huge problems ahead. That might sound dramatic, but the reality is that every year, thousands of highly […]
High performance recruitment starts with culture
If you want to recruit people to your business who can deliver high performance over the long term, rather than just an initial and temporary period of time, then you need to really think about the culture of your company. In his book “The Values-Driven Organisation, Unleashing Human Potential for Performance and Profit”, author Richard […]