23rd May 2022
Marketing plan presentations need to be a continual work in progress. If you expect to be asked to one day present your marketing plan to colleagues, […]
19th May 2022
Turbocharge your sales presentation follow-ups with an innovative response to the question… …”can you send me a copy of your presentation slides please?” Following up on […]
24th March 2022
Every sales book author, sales course provider, and trainer offers a potential solution to the problems that salespeople, sales managers and sales directors face every day. […]
22nd March 2022
At its simplest, Go-to-Market Strategy is a breeze where a lightweight or ‘lean’ approach may be all that is required. At its most advanced, a far […]
22nd March 2022
So you have been on the business course that talked about the theory of business strategy. Perhaps you’ve also taken the time to dive into some […]
21st March 2022
How To Refresh and Promote Your Business Model So you have been sold the concept of developing your business model, attended the workshop, given pride of […]
21st March 2022
The Easy Way To Keep Your Value Proposition Front-of-Centre A value proposition promises the value you deliver to specific customer groups. However, as markets change, so […]
30th January 2021
The sustainable way to build an in-house marketing function Defining in-house marketing If you are doing any marketing within your business, whether that is yourself […]
11th January 2021
A quote attributed to Aristotle is “Give me a child until he is 7 and I will show you the man.” Now with the development of […]