Sales Playbooks

Having spent decades in sales I have to say that sales playbooks can probably give marketing playbooks a very good run for their money. Salespeople work best when they are well guided then left alone to get on with it, at least that’s how I preferred to work. Sales Playbooks can provide that guidance at a micro level.

Playbooks are not full instruction manuals detailing every step of the sale. Playbooks describe ‘plays’. They provide detailed guidance of what to do and how to act in a specific situation.

Well-written sales playbooks can be a positive gamechanger leading to major new business sales and account management successes, and we at Hargreaves Marketing produce them.