What Does It Mean to Articulate Strategy Well?

Turning vision into action starts with how you communicate it. At Hargreaves Marketing Ltd, we believe strategy only delivers results when it is articulated well.

To articulate strategy well is to express your strategies*, so clearly and convincingly that people understand them, believe in them, and act on them.

‘Strategies’ may refer to organisational strategies, marketing strategies (and sub categories of marketing such as social media strategy brand strategy, lead generation strategy, etc), sales strategies, business strategies, business unit strategies.

Why Articulation Matters

Many organisations have a strategy. Fewer can explain it in a way that resonates.

Strategies often live in boardroom documents, PowerPoint decks, or consultant reports. They are filled with jargon, abstractions, or complexity that makes sense on paper but fails to connect with the people who need to bring it to life.

When strategy isn’t articulated well:

  • Employees feel disconnected from the bigger picture.

  • Customers and stakeholders misinterpret intentions.

  • Execution loses momentum.

When it is articulated well:

  • Everyone understands the “why” and the “how.”

  • Teams align around shared goals.

  • The organisation moves from planning to delivery with purpose and confidence.

Our Approach

At Hargreaves Marketing Ltd, we help organisations bridge the gap between strategy and execution by articulating strategy well.

We do this by:

  • Clarifying the message – stripping away jargon to focus on what really matters.

  • Structuring the story – creating a narrative that people can follow and remember.

  • Engaging audiences – framing the strategy in a way that inspires belief and commitment.

  • Enabling action – translating high-level direction into day-to-day relevance.

The Benefits of Articulating Strategy Well

Organisations that communicate their strategy effectively see a transformation in both culture and performance:

  • Clarity: Everyone knows what the strategy is and why it matters.

  • Alignment: Leaders, teams, and partners work in the same direction.

  • Engagement: People are motivated to support the strategy, not just aware of it.

  • Execution: Strategy moves beyond documents and into action.

Explore Related Insights and Services

We’ve developed a vast range of resources and services to help organisations articulate their strategies well that are provided as required within a managed Hargreaves Marketing project.

Ready to Articulate Your Strategy Well?

Your strategy deserves more than a report. It deserves to be understood, believed, and acted upon.

Let’s make that happen together.

Let's make it happen together