Buyer Personas Presentation

Do you need to explain your buyer personas to your key stakeholders?

Buyer Personas are advanced buyer profiles that represent specific target groups of people (buyers) and provide insight into their behaviour during the buying process. As with all types of marketing, communication is essential, and marketing professionals need to be able to clearly and concisely explain both the thinking behind their buyer personas and also how those buyer personas are actually being used to drive business.

Hargreaves Marketing Services Blackburn specialise in helping marketing professionals to ‘articulate strategy well.’ In this case that means helping you to articulate the value of your buyer personas to your team, your board of directors and other stakeholders as required.