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Practical marketing resources including operational and strategy tools, templates and guides

Resources A-Z

Tools, templates, guides, plans and presentations customised with your logo and supported with coaching since 2013

Agency management
Agile marketing management
Balanced scorecard
Blogging prioritisation
Blogging strategy
Brand strategy
Break-even analysis
Business model canvas
Business objectives
Business strategy planning
Business strategy presentation
Business strategy prioritisation
Buyer persona and use case
Buying process mapping
Case study
Competitive analysis
Competitor analysis
Competitive webinar tracking
Conference budget
Content marketing budget
Content marketing plan
Core competencies assessment
Creative brief
Creative strategy
Crisis messaging map
CRM business case
CRM program prioritisation
CRM program strategy
Customer engagement budget
Customer engagement business case
Customer engagement strategy
Customer lifetime value
Customer journey mapping and voice of the customer
Decision-maker influencer map
Demand generation strategy
Department budget
Email marketing ROI
Employee satisfaction survey
Event marketing strategy
Feature, advantage, benefit
Financial projections
Financial resource request
Focus group report
Go-to-market strategy
Growth rate calculator
Ideal customer profile
In-depth interview
Individual goals
Key account analysis
Key account planning
Key account reporting
Key performance indicators
Key success factors
Knowledge management strategy
Landing page optimisation
Lead generation objectives
Lead generation prioritisation
Lean start-up model

Management leadership maturity assessment
Management leadership metrics dashboard
Management leadership prioritisation
Marcom objectives
Market requirements
Market research plan
Market research presentation
Market research report
Market research strategy
Market segmentation and analysis
Marketing automation business case
Marketing automation ROI
Marketing automation strategy
Marketing budget
Marketing calendar
Marketing campaign planning checklist
Marketing channel ranking tool
Marketing collateral management
Marketing funnel calculator
Marketing/HR alignment
Marketing plan presentation
Marketing product development alignment
Marketing skills matrix
Marketing strategy
Marketing technology alignment
Media planning buying rfp
Message mapping
Modern marketing capabilities assessment
Non-compete agreement
Non-disclosure agreement
Online advertising ROI
Partner marketing strategy
Performance review
Positioning statement
PR agency selection
PR & analyst plan
PR marketing agency rfp
Pricing strategy
Product applications and use case definition
Product business case presentation
Product development assessment
Product development budget
Product development charter
Product development metrics dashboard
Product development prioritisation
Product development strategy
Product features competitive analysis
Product features prioritisation
Product feature release schedule
Product GAP analysis
Product launch checklist
Product launch plan
Product launch team charter
Product lifecycle
Product marketing objectives
Product messaging mapping
Product profitability analysis
Product roadmap
Product success drivers
Product success analysis

Professional development plan
Project charter
Project communications
Project management framework
Project management portfolio
Project plan
Project prioritisation
Project status report
Profitability analysis
Promotion agency rfp
Public relations agency rfp
Public relations budget
Public relations calendar
Public relations strategy
Research conclusion prioritisation
Responsibility assignment
Risk analysis
Risk assessment
Risk mitigation plan
Sales communication metrics
Sales communication solutions
Sales communication strategy
Sales enablement budget
Sales enablement plan
Sales forecasting chart
Sales forecasting tool
Sales growth team charter
Sales intelligence strategy
Sales marketing alignment tool
Sales operations maturity assessment
Sales operations metrics dashboard
Sales operations prioritisation
Sales operations strategy
Sales playbooks
Sales presentations
Sales proposals
Sales process mapping
Service level agreements
Share of profit
Social media business case
Social media channel map
Social media marketing budget
Social media marketing calendar
Social media strategy
Start-up concept
Step analysis
Story trends and stakeholder issues
Succession management
Sustainability assessment
Sustainability report
SWOT analysis
Trade promotion evaluation
Trade promotion ROI
Unique selling proposition
Value proposition canvas
Value propositioning and messaging
Video marketing budget
Video marketing business case
Video marketing strategy
Video topic prioritisation

Vision statement
Voice of the customer strategy
Webinar plan
Web requirements
Webinar budget
Webinar checklist
Webinar evaluation
Webinar metrics dashboard
Webinar plan
Webinar presenter evaluation
Webinar program business case
Webinar program maturity assessment
Webinar program risk assessment
Webinar program ROI
Webinar program strategy
Webinar project management
Webinar program calendar
Webinar topic mapping
Website design budget
Website page mapping
Website program prioritisation
Website program strategy
Website roadmap
Website ROI
White paper
Win-loss analysis