Build your in-house marketing value proposition capabilities
We help you to develop your in-house marketing value proposition capabilities including articulating your value proposition ideas, plans and results well.
The Competitive Positioning Challenge: Why Your SME’s Message is Getting Lost
The Competitive Positioning Challenge: Why Your SME’s Message is Getting Lost Are You Blending into the Noise? In today’s saturated marketplace, UK SMEs face a brutal […]
Value Propositions – the theory and the practice
The easy way to keep your value proposition front-and-centre Your value propositions must evolve as markets change. Discover why continuous refinement is key to attracting and […]
It’s all about your value being appreciated
The value must be ‘appreciated’ Buyers need to appreciate the value and be prepared to pay for it. The keyword here is “value.” Very often in […]