“If you build the right capabilities, you can create both a solid systems foundation and a repeatable process that can provide the basis for success for years to come. In the case of developing the capabilities to articulate strategy well, you are talking about developing knowledge and skills around strategy of course, but also verbal, written and visual communications. Also, add on to all that marketing, because you need to be able to get your message out there both internally and externally. In effect, you are really building a very valuable and sustainable ecosystem, or to put it another way, a strategic powerhouse.”

 

Adrian Hargreaves. MD Hargreaves Marketing Ltd