Many companies spend a lot of time talking about strategy, but then nothing gets done because there is no system or expectation in place.

An action-based approach to strategy is about responding to challenges with serious intent and commitment. One of the ways you can do this is by writing your down your strategy.

The advantages include:

1. The physical act of writing forces you to think through your strategy.
2. You demonstrate your commitment to the strategy.
3. You develop a standard system for writing, storage, and sharing.
4. You can align related strategies.

Ultimately what we are working to achieve with our clients is to develop a disciplined and organised approach so that your strategies can be developed, communicated, and implemented effectively. 

For more information on our approach, please contact Adrian Hargreaves.