Navigating B2B Sales & Marketing: A Career Built on Strategy and Growth

From Corporate Employee to Business Owner and B2B Sales and Marketing Consultant

With over 40 years in B2B sales and marketing, my career has been shaped by strategic thinking, adaptability, and results-driven execution. Before launching Hargreaves Marketing Ltd, I held senior sales and marketing roles in competitive, fast-changing industries. My experience spans leading companies such as British Telecom (BT), Daniel Thwaites PLC, Marston’s PLC, Thomson Directories, Haymarket Media Group, Newsquest, Faversham House Group, and Reach Local.

Each of these roles required navigating industry shifts, market challenges, and evolving customer expectations. This experience shaped my ability to analyze complex B2B dynamics, develop strategic solutions, and drive growth—all skills I now bring to my clients as a B2B consultant.

B2B Experience: Understanding Change and Strategy

British Telecom (1980–1988): Pioneering in a Transforming Industry

At BT, I experienced the telecom industry’s rapid transition, learning the importance of strategic positioning, customer engagement, and competitive differentiation in a shifting marketplace.

Daniel Thwaites PLC (1988–1996): B2B and B2C Interplay

Working with pub licensees and managers, I developed a deep understanding of B2B sales structures while also considering the end consumer (B2C) experience—a critical lesson for businesses serving both markets.

Marston’s PLC (1996–1998): Expanding Market Reach

Here, I honed my ability to develop and execute marketing strategies that bridged the gap between corporate goals and frontline sales execution.

Thomson Directories (1998–2009): Driving Business Growth Through Marketing

A decade in B2B publishing and directories reinforced my expertise in lead generation, digital transformation, and targeted business marketing strategies.

Haymarket Media Group (2009–2010) & Newsquest, Faversham House Group, Reach Local (2010–2012)

These roles sharpened my skills in digital marketing, B2B media, and strategic client engagement, all of which are now integral to my consultancy approach.

Hargreaves Marketing Ltd (2012 -Current): Delivering B2B Growth Strategies

Since 2012, I have successfully worked with B2B clients across manufacturing, industrial, and service sectors, delivering tailored sales and marketing solutions. My approach is built on:

• Deep B2B Knowledge: A track record of success in complex, competitive markets.
• Strategic Thinking: Helping businesses navigate change and maximize opportunities.
• Turnkey Solutions: Providing complete, customized growth strategies that drive measurable results.
• Practical Coaching: Enabling sales and marketing teams to implement strategies effectively.

Bridging B2B and B2C for Versatile Growth

Many businesses serve both B2B and B2C markets, requiring an integrated approach. My experience in hospitality, telecom, publishing, and industrial sectors equips me to help clients successfully engage both business buyers and end consumers.

Work With an Experienced B2B Consultant

If your business needs proven strategies, tailored marketing solutions, and expert guidance, let’s talk. Hargreaves Marketing Ltd delivers results-driven consultancy for B2B companies looking to grow and succeed.

Contact me today to discuss your business challenges and opportunities.