A value proposition promises the value you deliver to specific customer groups. However, as markets change, so must your understanding of how your prospects and customers appreciate your value proposition.
Appreciating how prospects and customers think at different buying cycle stages is essential, and their thoughts continually change.
The ultimate test of a value proposition is whether customers who have purchased the product or service once choose to repurchase.
Therefore, value proposition development is more than a one-off theoretical marketing exercise.
Value propositions require ongoing tender loving care. One way of achieving this is to include a current analysis of your value proposition within a regularly updated strategic review document.
Contact Adrian Hargreaves for an initial conversation for more information on keeping your value proposition statement and messaging both up-to-date and front-and-centre.