MLogoMLogoMLogoMLogo
  • Home
  • Contact Info
Talk strategy. Yes now. Try it…
17th September 2019
Leverage your data when communicating strategy
18th September 2019
Published by Adrian Hargreaves on 18th September 2019
Categories
  • Uncategorised
Tags
  • communicate strategy
  • communicating strategy
  • competition
  • competitive analysis
  • competitive strategy
  • competitor analysis
  • competitor strategy
  • strategy

The ‘competition’ is something that every business needs to take into account. However, as a topic, it is a vast area, and the reason for this is because it covers two different yet related types of analysis and strategy.

Competitor analysis is where you want to analyze your competitors at a business or corporate level — for example; you might be comparing the level of innovation at Adidas and Nike. 

Competitive analysis is where you analyze your competition at a product level — for example; you might be drilling down into comparing the functionality of the shoes.

Understanding what we are dealing with is essential when developing a strategy. We have to be prepared to do the necessary research. 

When communicating strategy, we need to avoid over-complication. So, rather than talk about ‘competition’ as one big subject, we need to be able to break it down into much smaller pieces depending on our audience. Creating separate competitor and competitive strategies can, therefore, help us enormously.

Share
0
Adrian Hargreaves
Adrian Hargreaves

Related posts

23rd May 2022

Marketing Plan Presentations


Read more
19th May 2022

Turbocharge your sales presentation follow-ups…


Read more
24th March 2022

Sales success – the theory and the practice


Read more

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Quick links

  • Contact Info
  • Privacy Policy
  • Terms of Use of Hargreaves Marketing Website

Contact Information

Hargreaves Marketing Ltd

Call : +44 01254-246828

Call : +44 07866-795858

Email : info@hargreaves-marketing.co.uk

Ramsgreave, Blackburn. BB1 9BN

© 2022 Hargreaves Marketing Limited
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT