Discussion Documents
The aim of every meeting should be to move forward and sometimes that is exactly what happens, but not always. Far too often one meeting simply leads to another with more time being wasted.
Hargreaves Marketing Services Blackburn mission is to help our clients to solve problems, drive projects, and win better deals. One of the key tools we use to achieve this is to work with our clients to draft discussion documents which they can then use in their meetings.
The discussion documents are bespoke for each situation and combine key category type information along with content relevant to the specific meeting itself.
The three core categories that I use are business, marketing and sales. You will see from the three columns that there is some overlap where one topic fits in more than one column. That’s fine because it shows how topics are joined, hence the phrase ‘joining the dots’.
Having a well prepared discussion document can be a key success factor both in how well the meeting goes and also in how well an individual can develop a reputation for always being well prepared for key meetings.
Good consistent preparation pays off both in terms of business performance for the company, and for an individual personal reputation and success with key pitches, presentations and recommendations, which in time often leads to well deserved recognition and of course promotions.
Just a word on the extensive list of documents, these are linked to advanced tools, templates, guides and playbooks that are part of our support packages. These resources have been acquired through paid subscriptions with the World’s best suppliers over many years. They are professional consultancy grade tools as opposed to random PDFs, Word, Excel documents pulled off the internet. My point is that access to these resources will help you to get more organised, get work done faster, save time and when used correctly, generate revenue and profit.
Business
Discussion documents
- Alignment
- Analysis
- Balanced Scorecard
- Benchmark Assessments
- Branding
- Business Models
- Business Presentation Success
- Business Storytelling
- Campaign Management
- Capabilities
- Competition
- Knowledge Management
- Markets
- People Development
- Performance
- Planning
- Recruitment
- Strategic
- Strategy
- Startup
- Supplier Management
- Value
- Value Propositions
- Values
Marketing
Discussion documents
- Account-Based Marketing
- Agency Management
- Alignment
- Analysis
- Balanced Scorecard
- Benchmark Assessments
- Branding
- Buyer Personas
- Business Models
- Business Presentation Success
- Business Storytelling
- Case Studies
- Campaign Management
- Capabilities
- Content Marketing
- Competition
- Data Visualization
- Demand Generation
- Information Design
- Key Accounts
- Knowledge Management
- Lead Generation
- Lead Magnets
- Markets
- Message
- People Development
- Performance
- Planning
- Product Marketing
- Recruitment
- Research
- Sales Enablement
- Salespeople
- Sales Playbooks
- Strategic
- Strategy
- Startup
- Supplier Management
- Value
- Value Propositions
- Values
- Voice of the Customer
- Website Content
- Win-Loss Analysis
Sales
Discussion documents
- Account-Based Marketing
- Alignment
- Analysis
- Benchmark Assessments
- Business Models
- Business Presentation Success
- Business Storytelling
- Case Studies
- Campaign Management
- Capabilities
- Data Visualization
- Key Accounts
- Lead Generation
- Lead Magnets
- Markets
- Message
- People Development
- Performance
- Planning
- Recruitment
- Research
- Sales Enablement
- Salespeople
- Sales Playbooks
- Strategic
- Strategy
- Startup
- Value
- Value Propositions
- Values
- Voice of the Customer
- Win-Loss Analysis