20th November 2025
Why Some SME Owners Avoid a Strategy Documentation-Based Culture — And Why It Holds Their Business Back In many SMEs, strategy documentation is rare, inconsistent, or […]
20th November 2025
Hargreaves branding has changed from the original Hargreaves Marketing design of 2012 to better reflect the work we have offered for some time now. In the […]
4th December 2022
Probably the world’s leading authority on buyer personas in recent years is the recently retired Adele Revella. I had the pleasure several years ago of interviewing […]
24th March 2022
Why it is important to understand the real reason behind sluggish sales If your business needs to increase sales, you can only get so far by […]
22nd March 2022
Which way to go, with go to market strategy… At its simplest, Go-to-Market Strategy is a breeze where a lightweight or ‘lean’ approach may be all […]
22nd March 2022
Making your business more competitive by being less random and more systematic So you have been on the business course that talked about the theory of […]
21st March 2022
How To Refresh and Promote Your Business Model So you have been sold the concept of developing your business model, attended the workshop, and given pride […]
2nd November 2020
The value must be ‘appreciated’ Buyers need to appreciate the value and be prepared to pay for it. The keyword here is “value.” Very often in […]
10th October 2019
All great films rely on great stories, and all great stories rely on conflict. Without challenges, there is no surprise or tension and therefore, no drama. […]